About Us

TRADE Research Advisory (Pty) Ltd, is a spin-out company of the North-West University in Potchefstroom, South Africa. TRADE Advisory’s and the NWU TRADE research entity developed the TRADE-DSM Navigator™, which is an analytical tool that identifies realistic export opportunities for both export-ready and active exporting companies that wish to expand their sales reach into foreign markets.

The TRADE-DSM™ methodology takes into consideration all possible worldwide product-country combinations and, using four filters, systematically eliminates less promising markets until those with the greatest prospects of success are revealed.