Trade-DSM®
TRADE Advisory’s flagship offering is the TRADE-DSM (Decision Support Model) Navigator® which is an analytical tool that identifies realistic export opportunities for both export-ready and active exporting companies that wish to expand their sales reach into foreign markets.
The TRADE-DSM® methodology (developed by the NWU TRADE research entity) takes into consideration all possible worldwide product-country combinations and, using four filters, systematically eliminates less promising markets until those with the greatest prospects of success are revealed.
A key aspect of the TRADE-DSM® methodology is its ability to offer alternatives to exporters that are facing saturation and/or declining growth in their traditional markets.
“..the DSM acts as an aid to trade facilitation by simplifying market selection decisions and pinpointing both short and longer term business opportunities in high-potential sectors..”
Trade costs and inclusive growth – World Trade Organization (WTO, 2017), Geneva, Switzerland.
“..the TRADE-DSM® is the only other approach that combines supply, demand and market access conditions in order to provide advice on export opportunities at a detailed product level..”
International Trade Centre (ITC, 2016), Geneva, Switzerland.
Assess countries on their political and commercial risk, and macroeconomic stability.
Assess market potential of various product groups for the remaining countries, as determined by import growth and import market size.
Examine the accessibility of the remaining countries in terms of their different barriers to entry and degree of market concentration.
Categorise the final potential export markets according to volume of SA’s current exports and the latter’s size, growth potential and accessibility.
The TRADE-DSM®’s thoroughly-researched and highly scientific screening approach helps to take the guesswork out of export market selection, thereby paving the way for more focused and cost-effective export ventures. TRADE Advisory offers an applied research service that involves identifying the most promising export opportunities for products and services emanating from particular sectors, provinces and countries, using the TRADE-DSM® methodology..
