Our Expertise

WVnew Prof Wilma Viviers
Wilma Viviers is a professor of International Trade, director of the TRADE research focus area and NRF-rated researcher at the North-West University (Potchefstroom Campus). She has an impressive array of publications, and is a leading authority in the fields of export promotion, competitive intelligence (CI) and economic development.
Prof Viviers’ passionate research interest in, and active contribution towards the realisation of, strategies to improve South Africa’s trade performance and competitiveness, are acknowledged both locally and internationally.  Notably, the TRADE-DSM™ (Decision Support Model) for the identification of South African export opportunities – which she has launched in this country – is being lauded in both government and business circles as a refreshingly efficient approach to export market selection.Prof Viviers sits on several national and international committees, and is frequently asked to speak to stakeholder groups about her research initiatives.  She has also received numerous awards in recognition of her ground-breaking research over the years. In 2014, she was honoured with the award of a WTO Chair from the World Trade Organization.
MCameron Martin Cameron
Martin is the managing director of TRADE Research Advisory (PTY) Ltd, a spin-out company of the North-West University’s TRADE research entity. TRADE Advisory is providing strategic and practical assistance to government entities and business concerns in how to optimise their regional or global presence, from the perspective of economic development and/or export expansion. A key focus of TRADE Advisory is to drive the commercialisation of the TRADE-DSM™ methodology, which was developed by  NWU’s TRADE-DSM research team under leadership of Prof Wilma Viviers in association with Prof Ludo Cuyvers from the University of Antwerp in Belgium.
Martin is a quantitative economist specialising in the field of Quantitative Executive Decision Support modelling, Economic Impact Analysis and Engineering Management Decision Support. He has extensive experience in this field – related specifically to International Trade and Energy Economics and modelling thereof. He authored various papers on the topic of power (electrical) network reliability and international trade. He has been conducting economic impact assessments and other related South African macro-economic, sectoral, provincial and industrial impact studies and policy related analysis since 1994.He started his non-academic career at the Industrial Development Corporation (IDC) in the middle 1990s, after post-graduate studies and lecturing at the North-West University and Vaal Technicon. At the IDC he was a member of the team that supported the analytics underpinning the South Africa-European Union Free Trade Agreements in the mid-1990s. In his capacity as quantitative economist he has been part of the developments of most of the major industrial and policy developments in South Africa – including e.g. more recently the King Shaka/Dube Trade Port business case development, Bombella Gautrain bid, various studies for Eskom on potential alternative generation build options, electricity price increase implications for the Department of Public Enterprise and other related energy economic impact studies in the liquid fuels and energy transportation fields (Department of Energy and Transnet, Transnet Pipelines and Sasol).More recently he was appointed by the South African Independent Power Producers (IPP) Programme Office as an independent advising economist on topics of economic strategy with specific focus on the development of the South African Gas Utilisation Master Plan (GUMP), localisation and economic developmental issues associated with the IPP Programme and related strategic, policy, economic modelling and analysis issues.In 2015 he was appointed by the Director General of the South African Department of Trade and Industry (thedti) as member of the economic research advisory network (ERAN) comprising of representatives from the national and provincial economic development government departments, government entities, universities and research institutions.Martin holds a master’s degree (Cum Laude) in computable general equilibrium (CGE) modelling and development economics and is busy with PhD studies in International Trade at the NWU.

International TRAde and DEvelopment Research and Advisory Services

Quantitative Analysis & Modelling, Economic Impact Studies, Strategy Formulation, Policy Support

Specialised market research