Rising competition and sluggish growth at home are forcing more and more businesses to consider exporting or, if already active at an international level, to diversify into new products and/or markets.
Most export strategies revolve around the issues of:
• Which regions/countries are worth pursuing and spending money on?
• How should the available product range be tailored so as to take advantage of the opportunities present in the market(s)?
• Which export opportunities should we focus our attention on, given the constraints of time, money, manpower and/or expertise?
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